Nebraska raised. A wider view.
Robert grew up in Guide Rock, Nebraska, riding a horse named Shadowfax and working highland cattle with his grandfather. Today he is an independent insurance agent who splits his time between Omaha and the family farm and ranch near Cozad, helping families, farms and businesses across Nebraska compare their options.

1,500 miles from Calgary to Rush, Colorado. One horse, one man.
The road of life is never certain. Events can happen that we have no control over, whether it is the weather, an accident or our health. These events affect not only us, but our family and the community around us.
Thankfully, for many of us it is family, friends, faith and even people we meet along the way that help us through difficult times. This agency is dedicated to helping families, individuals and businesses manage risk and recover from the events we can't control.
Read the Alberta Minn story ↗
Robert Rapp Sr. and his palomino, Alberta Minn.
The land still shapes the way he works with people.
Robert grew up in Guide Rock, in Nebraska's Republican River valley. Some of his earliest memories are of horses, cattle and long days outside with his grandfather.
Life took him well beyond Nebraska: to Rush, Colorado, where Rapp Road runs past his great-grandfather's family place, and to Calgary and Ballarat, Australia.
He earned an MBA from the University of Nebraska Omaha. Today he lives in Omaha and goes back and forth to the family farm and ranch near Cozad, working with clients from the Omaha metro to Dawson County.
“This agency was created with one purpose in mind, and that is to help people when they need it the most. I grew up on a farm and ranch in South Central Nebraska and know the values of hard work, shared sacrifice and community. Storms come, but they do pass, and taking care of our families and friends is the most important thing. It would be my honor to help protect what matters most in your life.”
Robert Rapp, founder
Experience
More than 20 years in the industry
- State Farm
- Pacific Life
- Stifel Financial
- Baird
- American Express
Licenses
- Series 6 and 63
- Property and Casualty
- Life and Annuities
- Accident, Sickness and Health
- Variable Contracts
Education
- MBA, University of Nebraska Omaha, 1993
- B.S. Business Administration and Finance, Doane University, Crete, Nebraska, 1987
Places that shaped him
- Guide RockNebraska
Where Robert grew up.
- RushColorado
Rapp Road and the family place.
- CalgaryAlberta
Life north of the border.
- BallaratAustralia
Outside Melbourne.
- CozadNebraska
The family farm and ranch, on the 100th Meridian.
- OmahaNebraska
Where Robert lives today.
More than three decades in Rotary.
Robert joined Rotary in 1994, served as president of Omaha Morning Rotary and now serves as Governor of Rotary District 5650. His projects include a peace pole for the Genoa Indian School site.
See Robert's community work ↗
How Robert works
He listens first
Every quote starts with what you have, what has changed and what worries you.
He shows the tradeoffs
Coverage, deductibles and price side by side, in plain language.
He picks up the phone
Weekdays 9 to 5, you reach Robert, not a call center.
Your next step is a conversation.
Call or send a quote request. Robert will follow up to learn what you need.
